THE CHALLENGES OF THE INTERNET IN TODAY'S NIGERIA BUSINESS ENVIRONMENT
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ABSTRACT
This study was carried out on the challenges of the internet in today's Nigeria business environment using SME operator in Oyo State as case study. To achieve this 3 research objectives and three research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of all SME operator in Oyo State. In determining the sample size, the researcher selected 540 respondents while 420 respondents were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage. While the hypothesis were analyzed and tested using Logistic Regression. The result of the findings reveals that internet is a potential driver of productivity growth among small and medium entrepreneur, the study also proves wrong the Productivity Paradox which states that there is negative relationship between ICT investment and organizational productivity and ICT impact on productivity of small and medium enterprises is currently weak. The study indicated that other non-ICT factors like entrepreneurs‟ ability, staff quality, banking and credit facilities, competition and government support also have positive impact on productivity. The study therefore recommends that Government should always take the lead in the provision of Business Development and Support Services (BDSS). For the purpose of raising impact of ICT on productivity of small and medium enterprises, government especially through National Directorate of Employment (NDE) and Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), should provide both training and support that would change entrepreneurs‟ orientation towards the use of ICT in their operations. Such training can be organised on zonal trade association basis. More so, government and trade associations should explore possibility of deploring high – speed/connectivity internet facilities for the use of small and medium entrepreneurs. One way through which this can be done is by encouraging establishment of industrial parks. This will enable business organisations to cluster appropriately to use ICT facilities. In addition, government should make plans to reduce cost of access to the internet facilities by the entrepreneurs. This may be achieved through a pragmatic cost – sharing formula between government and trade associations and among entrepreneurs that operate in the Industrial Parks. To mention but a few.
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